Scaling with Soul: Community, Accessibility + Women’s Wellness with Angie Tebbe
In this episode, I sit down with Angie Tebbe, co-founder and CEO of Rae Wellness — for one of the most grounded, honest conversations about building a brand with soul that I've had on this show.
Angie grew up in Fargo, North Dakota meditating in the yard at age five while her father did Reiki and her mother handed out Advil — absorbing from a young age the truth that wellness is physical, emotional, and spiritual, and that access to it should be a right, not a luxury.
She spent 15 years at Microsoft and Target, eventually becoming Chief of Staff for the Home Pyramid, overseeing more than $15 billion in P&L. And then, slowly and undeniably, the signs came and she left to build something the wellness industry was missing: a brand that met women where they were, didn't add more pressure to their already full lives, and actually worked.
Rae launched in 2019 and reached 4.5 million customers without selling out. This conversation is the story of how and why.
Tune in!
Key insights:
From $15B P&L at Target to founding Rae — and the slow, unavoidable signs that led her there
The shift from performance to alignment — what it changed and how it shows up now
Support over correction: why Rae's philosophy is the antidote to the wellness industry
What accessibility actually means — language, representation, trust, not just price
Building with soul: values as the filter for every product, piece of content, and decision
The moment Rae pulled a product off Target shelves — and why it built more trust than anything else
Community as a two-way relationship — not an acquisition metric
Creating space quarterly: Angie's hotel-for-two-nights clarity practice
The "phone calls" moment with her son — and how motherhood became her greatest grounding force
What's next for Rae beyond products — and the thing she hasn't started yet but knows she's meant to
Dive deeper with us!
The conversations don’t end here, they ripple into real life.
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